Whether it is tipping, bloodstock, racing in a certain area or indeed anything else, being able to find a niche – especially one you are passionate about – can make you dramatically stand out. In fact, the HWPA deemed it so important the Specialist Writer of the Year prize was added to our awards night roster. It can be a real asset in a competitive landscape.
Of course being too restrictive could make someone appear limited so be cautious and equally as important is being able to be adaptable. Roles within the media have dramatically changed recently. For instance, a journalist covering a raceday may now have to write, interview, create social media posts, take images/pictures and perhaps even some sort of broadcast.
Understand what you do best and what you enjoy but similarly find out what skills are desired of you and raise yourself above those expectations.